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October 25, 2007 - Excel Software is shipping MarketBuddy 1.0 for Mac OS X and Windows. MarketBuddy can reduce the human effort required to market any product or service using the power and worldwide reach of the Internet. It stores and organizes marketing contact information, then automates common marketing activities.
The Documents panel organizes and stores newsletters, press releases and other text documents. The Emails panel organizes and stores lists of email addresses. Manage email lists by adding, removing, collecting, cleaning and sorting addresses. The batch email capability allows messages to be individually customized and precisely targeted. The delivery process includes preview, attachments, start, stop and job persistence.
The Internet contains thousands of web sites for posting press releases, news stories, product information, white papers, software downloads and other marketing communications. Each site has unique URLs, email addresses, login usernames, passwords and data entry forms. Most sites protect against robot generated form spam by requiring human validation. The Integrated Browser and Click Field capability enables the user to visit and post information to each web site by simply clicking fields. Marketing activities that once required days of effort for each product release can now be completed in hours with greater accuracy.
MarketBuddy Windows is $195 for a Single User License that runs on all computers from Windows 98 through Vista. MarketBuddy MacOSX at $195 is a Universal Binary application that runs on PPC or Intel based Mac OS X computers. Each product is available in a 5-User Site License or Unlimited Site License. The package includes software on CD, printed and PDF manual plus an integrated help system. Visit the company web site for product information, a free trial edition or secure online ordering.
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